ROLE: Graphic Designer (Design Manager Role)
TEAM: Communications and Strategy Department, Program Managers, and Executive Management
IMPACT: CAMBA started in 1977. Since then it has grown from a small organization to one of Brooklyn’s most prominent social service agencies. After CAMBA hired an external design firm to redesign its visual identity, I was hired as the agency’s sole in-house Graphic Designer to maintain the brand within the new visual guidelines. Utilizing the brand book, program brochures, event collateral, and annual reports were created.
Branded Color Palette and Typeface
Digital and Print Ads for Fundraising Campaign
Social Media Campaign Promoting CAMBA’s Programs
PowerPoint Presentation and Flyer Templates
The challenge was preventing the agency’s various programs and offices from utilizing external design services that aren’t familiar with the brand guidelines, creating their own design files without using CAMBA’s brand, or incorrectly using CAMBA’s logo. As CAMBA transitions from a small to large agency, the staff considers their programs as individual companies. For CAMBA to effectively change their staff’s thinking, senior management and my Vice-President supported my efforts to maintain CAMBA’s brand. My solution to programs’ use of short-term collateral was to provide branded templates.
For collateral requiring professional design and print services, senior management requested my assistance to collaborate with program managers. Over time, the more professional collateral produced, the more programs requested assistance with communication needs and branding questions. In addition, I offered brief tutorials on basic guidelines about CAMBA’s brand at the program and executive assistant staff meetings.