PROJECT: Social Media Content Development and Strategy
ORGANIZATION: TWU Local 100
TEAM: Communications
IMPACT: I successfully developed and implemented a cohesive branding strategy across social media platforms, significantly enhancing audience engagement and improving the organization’s digital visual identity. I produced polished visual content, including branded video reels and graphic templates for various initiatives, while also streamlining content production workflows and managing editorial calendars to ensure timely and impactful campaigns. My efforts led to a significant increase in social media traffic, a clear indicator of our success, with notable spikes in engagement across platforms that reinforced our messaging and raised awareness of union benefits and events.
