TWU Local 100: Social Media Content and Strategy

ROLE: Senior Communications Designer/ Branding & Marketing Specialist (Contract) 

TEAM: Communications

IMPACT: Developed and implemented cohesive branding across social media platforms, enhancing visual identity and audience engagement. Created and scheduled compelling content across multiple platforms to boost audience engagement and brand visibility. To support consistent messaging, I developed an editorial calendar and established a collaborative workflow that streamlined content production. This included partnering with writers and designers to align on story timelines and produce cohesive visuals for web and social media, ensuring timely and impactful campaigns.